Resume

Objective

Industry Experience

Innovative marketing strategist and brand management professional with a deep passion for consumer engagement, digital storytelling, and market intelligence. With expertise spanning social media optimization, event coordination, and business development, I thrive on enhancing brand perception and delivering measurable results. Seeking to contribute to a forward-thinking organization by leveraging experience in social media management, brand positioning, and consumer engagement.

Professional Experience

Restore Hyper Wellness

Social Media Coordinator & Sales Team Leader

May 2023 - Present

Florida Atlantic University

Sports Medicine Intern

January 2023 - April 2023

Miami Dolphins

Entertainment & Event Game Day Staff

July 2022 - January 2023

American Junior Golf Association

Operations Intern

May 2022 - July 2022

Eckerd College

Director of Operations

October 2021 - May 2022

Villarreal CF

Sports Marketing Intern

June 2021 - August 2021

Education

Eckerd College 2018 - 2022

Dual Bachelor of Arts: Marketing & International Business

Florida Atlantic University 2022 - 2024

MBA Sports Management

Social Media Marketing, Event Coordination, Business Development & Sales, Health & Wellness, Sports, Entertainment, Retail, Consumer Goods, Digital Engagement, Customer Experience, Market Research, Startups & Growth Strategy

Core Competencies

Social Media Growth & Digital Strategy – Branding – Influencer Marketing – Marketing Analytics – Event Management – Public Relations – Storytelling – Sales Strategy Business Development – Team Development – Consumer Engagement – Crisis Management – Strategic Partnerships – Market Analysis

  • Manage initiatives and campaigns focused on improving brand visibility while building client trust and interest through meaningful conversations and open-ended personalized questions.

  • Partner with regional influences to engage diverse audiences and enhance brand recognition and awareness.

  • Grew memberships 9% and expanded business revenue through sales and marketing campaigns.

  • Facilitated game operations and practices by supporting hydration and ensuring the optimal maintenance of practice fields.

  • Communicated regularly with athletes to track and monitor their health for injury prevention and treatment.

  • Optimized logistics and operations management by leading training sessions that resulted in a 95% readiness rate for events.

  • Optimized the planning and execution of game-day operations, achieving high guest satisfaction scores from fans

  • Expanded the fan experience by introducing increased wheelchair accessibility and comfort upgrades.

  • Administered interactive fan experiences that elevated fan engagement metrics, including Formula-One racing simulations.

  • Coordinated successful association events, maintaining operational safety and efficiency through effective scheduling and resource allocation; reduced wait times during events by 20% as a result

  • Elevated team performance by gathering and evaluating feedback to improve goal setting and communication.

  • Monitored and tracked player progression, scores, and results, ensuring accurate recording of all player data.

  • Utilized Photoshop, Adobe Illustrator, & ScoreShots to manage all social media

  • Managed and kept inventory of all equipment for practices and games

  • Worked directly with coaching staff for all aspects of coaching off the field, including game day marketing, promotion of the program, managing mascot, and alumni communications and engagement

  • Developed a business intelligence report covering qualitative and quantitative aspects of marketing and branding strategy

  • Created marketing campaigns that reached diverse audiences and improved brand value

  • Conducted trends analysis to identify opportunities in new markets.

Interests & skills

Proficiency- Salesforce – HubSpot – Google Analytics – Tableau – Referrizer – Canva – Adobe Creative Suite – CapCut Social Media Platforms – SquareSpace + Wix

LinkedIn Certified: Creating a Brand Strategy, Strategic Content Marketing, Creating a Communication Strategy, Crisis Communication

Member: Florida Atlantic University MBA Alumni Network

Activites & Honors

Mobility of Youth Workers- Youthpass

  • This organization is an academy of entrepreneurship for mentors. Projects may include transnational activities such as seminars, training courses, and job shadowing periods abroad

Funny Money Award- European Innovation Academy (EIA)

  • The European Innovation Academy is an organization that offers entrepreneurs a chance to compete by creating a start-up business